Hailey Bieber’s Met Gala skincare routine is going viral — but is it actually good for you?
Beauty expert Jen Li agrees – warning that while ice facials are a “wake-up call for your face,” skin is sensitive and needs to be treated with care.
“Don’t apply ice directly to your skin for extended periods, and make sure to cleanse beforehand,” she told news.com.au’s The Beauty Diary.
“You should only do it for around five minutes, or as long as it feels comfortable.
“When done correctly, it can feel very refreshing and provide a de-puffing finish to the face.”
Hailey Bieber posted a video of herself dunking her head in a bowl of ice water ahead of the Met Gala last week.TikTok/Hailey Bieber
Bieber’s beauty routine has been viewed over 40 million times on TikTok.TikTok/Hailey Bieber
Social media users were divided over Bieber’s ice facial, with many labelling it “shocking” and “crazy.”
“I’d rather not,” one commented, as another remarked: “You look great but that is so intense.”
If plunging your face into a bowl of ice water doesn’t appeal to you (fair), Li suggests a “gentler option that can provide a similar effect.”
“A frozen spoon, chilled roller, or gua sha stored in the freezer (which is part of my morning routine) can offer a cooling sensation, while also helping to massage and refresh the skin,” she said.
Hailey Bieber attending the Met Gala on May 5, 2025.Evan Agostini/Invision/AP
“Just remember to use upward and outward motions, moving toward your ears and jawline – it’s a simple technique that can help improve the feel of your skin.”
Others however were thrilled to see Bieber’s “relatable” Met Gala skin routine, describing it as “achievable for once.”
“We’re used to seeing pricey skin treatments backstage or in celeb routines, but this one? It’s budget-friendly and fast, and you can do it at home with a bowl of ice water,” Li told The Beauty Diary.
“There’s something satisfying about seeing a celebrity do something we all could do ourselves.”
As well as the savage ice facial, Bieber also revealed she used a “de-puffing” eye cream and sheet mask to get her red-carpet glow.
